Book nowHow to enter
Entries for the British Insurance Awards are now closed.
You can view the 2009 entry information document here.
Advice to entrants
Eligibility
You should read carefully the entry criteria for the categories you are interested in and ensure that you are entering the most appropriate categories. Some are open to any company or organisation in the insurance industry, others are restricted to, say, intermediaries or authorised insurers. There are some categories that are open to individual or departmental nominations as well as corporate entries. If you are entering one of these categories you should make it clear precisely who or what part of the company is being nominated. You may enter more than one project or programme in a category. Joint entries are permitted and this should be clearly stated on the entry form. However, the judges reserve the right to assess if an entry really is a joint effort.
Covering Statement - and evidence
Your 1,000 word statement is your entry. It can by all means refer to
background material that has been included but remember to keep to a simple
formula of statement first, background second. Remember, this statement will be
what the judges see, so it must, “tell the story”. The weakest part of many
entries in previous years has been the failure to include clear evidence of
achievement or explanation of why the achievement is significant or innovative.
The judges are harsh on entries that do not include a clear statement of
objectives and targets supported by evidence that these targets were reached.
Sometimes, for example with training, the targets may be to match externally set
standards. If so, these should be stated with an indication of how achievement
of those targets has been measured. In other categories, business growth may be
the target: again, this should be clear and the achievement of it demonstrated
in measurable terms. When entering “of the year" categories, the judges are
expecting to review projects that have come to fruition (i.e.with measurable
results) over the previous 12-19 months. All the information contained in the
entries and marked confidential will remain so, and will not be released without
the permission of the entrant.
Supporting Material
The Judges like to have relevant supporting material. For instance, if a marketing campaign’s success is being partially judged on the media coverage it achieved, include links to examples of that coverage. Research documents, customer brochures, staff newsletters and training manuals all help demonstrate to the judges in a practical way what the entrant has achieved and should be included where relevant. In previous years, we have viewed them all and intend to do so again. The panel of judges will also review relevant websites so full addresses and access codes should be provided. The most important point to focus on when preparing any background material and supporting evidence is that it is quality and relevance that matter, not quantity.
